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FOR IMMEDIATE RELEASE

Paddywax Introduces LUXE Collection;
Exquisite Candles Perfect For Gifting

ATLANTA, GA, August 19, 2005 – Luxe (luks) n. – the condition of being elegantly sumptuous; a luxury. Paddywax is launching their LUXE Collection, which captures some of life’s luxuries – a soft glow, a sumptuous fragrance – in an elegant poured-glass candle, just in time for the Holiday season. Taking a cue from fashion’s metallic trend, each glass is imprinted with a stunning silver brocade pattern in precious metal palladium and packaged in an exquisite gift box, also embellished with the brocade pattern. 

The LUXE Collection features three holiday fragrances (listed below) that are inspired by the seasonal gifts, scents and traditions of the past, blended with the modern luxuries and styles of the present.  These fragrant candles are perfect to give, perfect to receive and should be a must-have on any shopper’s holiday list. 

Frankincense, a timeless, magical gift, this exotic herb is known as a luxury through the ages.  Blended notes of cypress, patchouli and amber give this rich candle a mystical fragrance. 

Spice seamlessly blends red currant and cinnamon bark with oak wood to fill your home with a warm, holiday aroma.

Paperwhite is a holiday tradition. A trio of jasmine, fresh paperwhite and lily of the valley is a fragrant tribute to the star-shaped seasonal blossom.

Paddywax candles are made in the United States and can be purchased at fine department stores and specialty boutiques across the country. The LUXE Collection will be available for purchase online at www.paddywax.com and in Anthropologie stores.  The poured candles (20 oz.) in the LUXE Collection have a burn time of 100 hours and retail for $36.


Press Contact
Allison Beale Preston
George Public Relations
919.755.3625